Marketing Management & HR Management Sem 2 CU Notes Bcom

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    Are you looking for notes on marketing management and human resource management for semester 2 of Calcutta University? If yes, then you have come to the right place. I have collected notes from different sources and compiled them for your convenience. You can download them for free from the links below.

Marketing management is the process of planning, implementing and evaluating strategies to satisfy customer needs and achieve organizational goals. It covers topics such as marketing environment, consumer behavior, segmentation, targeting, positioning, product, price, place, promotion and marketing research.

Human resource management is the process of managing people in an organization. It covers topics such as human resource planning, recruitment, selection, training, performance appraisal, compensation, employee relations and labor laws.

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